Whilst UX for the booking process is generally pretty smooth, the below made me wonder whether there’s anyone looking at the “balcony view” – taking a step back, going through checkout with a curious mind and just generally bashing around:
- No less than three special $12.50 ticket offers to entice me back … but seemingly the same offer in three different ways, and for reasons unknown adding a $4 surcharge so that they’re actually $16.50.
- Child? Pensioner? Senior? Student? Don’t worry, we’ve kept things simple by keeping every ticket at $17.00, and listed them separately to reduce confusion.
- A minor issue, but visually the UI control to choose ticket quantity looks like a simple “add/remove with a single click” … until you actually click in the area, and have to select from a long dropdown of 0-10.
From a UX viewpoint the above isn’t a big deal – there’s great sizing and contrast on design elements, and a straightforward workflow. But presuming the Product Management and Marketing intent is to entice customers with a discount, a few simple changes could ensure that they deliver on expectations and get more people into the VMAX (with a few options to choose from nearby, I downgraded physical comfort to get a $10 deal at the Randwick Ritz)