The brief:

CCE were looking to enhance the Coke Pub and Bar trade site with more lively content, to increase traffic and keep users on site for longer.

What I did:

• New design specifically for section, aiming for a "nightlife" feel in line with content.
• Editing of content from print to web, creating short sections with plenty of opportunity to click to other areas.
• Inclusion of printable cocktail recipes for use in bars and restaurants.
• Inclusion in keyword buying campaign to increase opportunity to attract new users.

The result:

Coca-Cola were very impressed with the results. Even more importantly, traffic to the site was increased by over 50%, giving Coke more interaction with the trade overall.

Related content:

• Slideshow – Coke Cocktails (new window)
• External site – Coke Pub and Bar (new window)