Coke – Cocktails

The brief:

CCE were looking to enhance the Coke Pub and Bar trade site with more lively content, to increase traffic and keep users on site for longer.

What I did:

  • New design specifically for section, aiming for a "nightlife" feel in line with content.
  • Editing of content from print to web, creating short sections with plenty of opportunity to click to other areas.
  • Inclusion of printable cocktail recipes for use in bars and restaurants.
  • Inclusion in keyword buying campaign to increase opportunity to attract new users.

The result:

Coca-Cola were very impressed with the results. Even more importantly, traffic to the site was increased by over 50%, giving Coke more interaction with the trade overall.

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