CCE were looking to enhance the Coke Pub and Bar trade site with more lively content, to increase traffic and keep users on site for longer.
What I did:
- New design specifically for section, aiming for a "nightlife" feel in line with content.
- Editing of content from print to web, creating short sections with plenty of opportunity to click to other areas.
- Inclusion of printable cocktail recipes for use in bars and restaurants.
- Inclusion in keyword buying campaign to increase opportunity to attract new users.
Coca-Cola were very impressed with the results. Even more importantly, traffic to the site was increased by over 50%, giving Coke more interaction with the trade overall.